How your telecom back-up contract stopped being a back-up.

THE SIGNAL

A new player offering significantly lower prices than the major providers entered the market. At the same time, infrastructure sharing between major network operators quietly changed what redundant contracts at different providers actually guarantee. Nobody had connected the impact of the two, yet.

THE INSIGHT

Most mid-size and large organisations pay for two to three telecom and connectivity providers simultaneously. Often not by choice, but as an inheritance of decisions made years ago. The assumption was that a second contract with a different provider guaranteed a physically separate route. That assumption is no longer valid. The question their audience needed to ask, before they realised it: is your telecom landscape still what you think it is?

THE ACTION
A cost consultant communicated one question to their clients that week: is your telecom landscape still what you think it is? Not a call to switch. A reason to look… Before the leverage was gone.