Yves Peeters has been turning complex topics into clear, practical communication for over 15 years. Among his clients are IT, telecom, finance, real estate, insurance, legal, maritime transport, the public sector - organisations that need their message to be precise, well-timed and effective.

He holds a Master in Audiovisual Arts from Sint-Lukas Brussels and trained at the New York Film Academy. That background shaped how he works: start from the concept, build the narrative, then make it land.

GuerillaIntelligence is the methodology he built around a behavioural insight in communication he kept encountering: people do not process information when it is available. They process it when they are ready.

It analyses what a specific audience is absorbing right now, identifies the question they will be asking next, and determines when to communicate.

Badlands is his communication consultancy, where strategy and execution come together: messaging, storytelling, campaigns, content, video and copy.

Yves also gives talks on Big Tech and its impact on business and society. More at isditecht.be