What is your audience
not thinking about, yet?
I turn market signals into your communication. Before anyone else does.
FROM MARKET SIGNAL TO CASE
How pay transparency does not create a legal problem, it creates a motivation problem. Read the case
How it works.
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GuerillaIntelligence monitors a broad range of conventional and non-conventional sources: the ones everyone reads, and the ones most organisations ignore. Industry press, regulatory filings, economic data, sector-specific channels and undercurrents that hardly ever reach the mainstream.
Every source feeds into a purpose-built AI tool that weighs recency, source independence, signal strength and identifies patterns across the full signal set.
The AI does not wait for patterns to surface. It finds them while they are still forming. -
Every signal is pushed one step further. What does this mean for your specific audience and more importantly what question will they be asking next, before they know to ask it?
That is the step that changes the communication.
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A specific communication opportunity: the right topic, at the right moment, with a clear recommendation.
Not a trend report, not a content brief, but relevant communication with a competitive edge, powered by GuerillaIntelligence.
Relevance is not a communication goal.
It’s a competitive position.
Why?
Content volume is exploding. Attention is not. Your audience ignores what is not relevant. And what everyone else is already saying.
The organisations that stay relevant aren’t the ones that produce more. They’re the ones who see the question coming, and communicate before anyone else.
That is a competitive position. And an effective use of your communication budget.
What
you’ll get.
After a focused conversation about your business, sector and targets, I work in two ways:
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One concrete communication opportunity, delivered as a structured document and presented in person or remotely.
The signal and what it means for your specific audience
The communication angle your competitors haven't seen yet
A clear recommendation: what to communicate and when
The result: a first-mover position on a shift that isn't on the general radar yet.
Budget: 750,00 Excl VAT
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Two to three signals (or more, depending on your context and sector), each worked out in full.
Where a single signal gives you one opportunity, the brief maps the bigger picture: how the signals relate and what your communication priorities are. Delivered as a structured document and presented in person or remotely.
Each signal translated to your audience and context
The communication angles your competitors haven't seen yet
A clear recommendation per signal: what to communicate and when
The result: a communication agenda for the coming months your competitors don't have.
Budget: on request
The analysis is completely tailor-made, built on my 15 years of pragmatic communication experience working directly with C-level.
Not a dashboard, not an automated report, but a concrete brief: actionable and ready to deploy.
You can take it from there yourself. Or I can handle the execution via Badlands, independently or in collaboration with your team.
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Your audience reads widely and decides quickly. Being there with the right message before the question is on their radar, is not a communications tactic. It is a competitive position.
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Your job is to make sure what you produce actually lands. GuerillaIntelligence identifies the right moment and the right topic, so your output reaches your audience when they are ready for it.
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Your value is your thinking. The question is when to bring it forward. GuerillaIntelligence identifies the moment your clients need it most, before they ask for it.
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You are building a reputation in a market that does not know you yet. Every communication that misses the right moment is budget spent without return. GuerillaIntelligence identifies when the conversation is open for a new voice or a new approach.
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In PR and public affairs, timing is credibility. GuerillaIntelligence analyses what is forming in the sectors you work in, so you can respond before others do.
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The same analysis that identifies communication opportunities can be used for other purposes: market intelligence, competitive monitoring, strategic preparation. The methodology applies wherever early signal detection and speed create an advantage. Get in touch to discuss what that looks like for your context.
Is this
for you?
The next signal is already forming.
